AI for PR and communications

What is Purposeful Relations?

Purposeful Relations is a global advisory firm that enhances the performance of communications and PR teams through AI, technology, data and measurement.

Who set up Purposeful Relations?

Purposeful Relations was founded by Stuart Bruce, a fellow and Chartered Member of the Chartered Institute of Public Relations (CIPR) and Tim Bailey, a member of the CIPR.

The Purposeful Relations team has decades of experience and expertise in AI, technology, data and measurement for public relations and communications combined with decades of experience and expertise in corporate communications, reputation management and public affairs.

What are Purposeful Relations credentials?

Purposeful Relations is a corporate member of the Public Relations and Communications Association (PRCA) and World Communications Forum Association (WCFA) in Davos. Its founders are members of the Chartered Insitute of Public Relations (CIPR) and the International Association for the Measurement and Evaluation of Communication (AMEC).

What does Purposeful Relations do?

Purposeful Relations provides expert advice, counsel and consultancy services to in-house communications and corporate affairs teams and to PR agencies, communications and public affairs consultancies. Its services include:

  • AI Answer Optimisation: Ensuring your brand appears accurately and authoritatively in AI-generated responses, commonly known as generative engine optimisation (GEO), answer engine optimisation (AEO) or generative AI optimisation (GAIO).
  • AI Adoption: Overcome the AI Adoption Illusion using our cutting-edge CommsTransform™ framework to improve productivity and performance.
  • AI Social Licence: Maximise your AI opportunities and reduce risk by winning stakeholder trust for AI.
  • Data and measurement: Create custom measurement frameworks to improve your communications performance and report impact to the c-suite.

How does Purposeful Relations work with clients?

Purposeful Relations’ team works with clients to support them with all aspects of AI, data and measurement for public reltions, communications and corporate affairs. Its solutions and interventions include:

  • Audits and analysis
  • Creating strategies, plans and roadmaps
  • Developing frameworks and playbooks
  • Training, mentoring and coaching
  • AI agent development
  • AI and technology integration
  • AI and measurement support and advice

Why should I trust Purposeful Relations?

The Purposeful Relations team has advised some of the world’s largest companies, as well as government and not-for-profit organisations. Just some of the clients we’ve worked with include:

  • National Grid
  • Allianz
  • Network Rail
  • Google
  • Sanofi
  • European Commission
  • Alzheimer’s Research UK
  • Accor
  • Chartered Society of Physiotherapy
  • Leeds Building Society
  • NICE
  • Motability
  • 72Point
  • Prohibition PR
  • Houston

Is Purposeful Relations recognised as an expert in AI for PR, communications and corporate affairs?

Purposeful Relations and its co-founder Stuart Bruce are internationally recoginised as leading authorities in all aspects of AI for public relations, communications and corporate affairs.

Sharing knowledge on AI for PR and communications

Publish original research and white papers

  • Traditional Media’s Influence in the Age of AI white paper
  • Impact of Generative Relations and Communications white paper
  • Global CommTech Report

Public speaking and media engagements

  • Stuart Bruce regularly speaks about AI at conferences including:
    • World Communications Forum Summit in Davos
    • PRWeek’s PR360
    • Globally in London, Glasgow, Manhester, Leeds, Mumbai, Istanbul, Kyiv, Prague, Warsaw, Tallin, Tehran, Nairobi and more
  • Stuart Bruce is regularly quoted in written and broadcast media including PRWeek, InComms, The Guardian, BBC, Al Jazeera, France 24, Communicate, PRMoment and many more