Move beyond experimenting with AI to ensure team-wide AI adoption and AI literacy. We combine cultural change training and development with technological prowess to deliver measurable productivity and performance improvements. 

We identify your unique characteristics and culture to understand where AI will give the biggest impact and benefits to scale performance and productivity improvements across your team. 

AI strategy and AI transformation roadmaps 

• Align effective AI to your priorities.  
• Identify capabilities and opportunities. 
• Identify tasks and workflows for AI. 
• The AI Opportunities Action Plan provides a scalable roadmap to ensure success. 
• Set measurable goals and KPIs. 

Training and development 

• Focused on PR, communications and marketing. 
• Customised to your tasks, workflows and priorities. 
• In-person, hybrid and remote. 
• AI helpline to provide ongoing support and advice. 
• Our bespoke AI driving lessons and AI driving licence certifies your team’s AI literacy and capability. 

AI models and CommTech stack 

• Unbiased, vendor neutral advice on AI tools and models including Microsoft Copilot, Google Gemini, ChatGPT, Claude and Perplexity. 
• Expert counsel on specialist AI tools for design, images, video and writing. 
• Advice on choice, procurement and use of specialist CommTech tools for monitoring, measurement, media contacts, crisis, public affairs and more. 

AI development and integration 

• Analyse and audit your tech stack to ensure AI readiness. 
• Develop custom AI agents and specialist prompts. 
• Integrate AI into your tech stack and knowledge base. 

The CommsTransform™ IDEA framework improves the performance of public relations and communications teams. 

Identify where AI will have the greatest impact. 

Develop a roadmap to ensure AI adoption across the team. 

Embed AI use throughout the team to improve AI literacy and use. 

Advance AI capabilities to constantly unlock new productivity and performance benefits. 

The AI Adoption Illusion 

The AI Adoption Illusion is why many companies fail to benefit from investing in AI. They have an overly optimistic belief that AI tools will create transformational improvements. In reality, success depends on whether employees understand, trust and embrace AI in their daily work. Without tackling fears, habits, and mindsets, adoption remains superficial — resulting in underused tools, frustrated teams, and missed opportunities. 

True impact comes not from the tool itself, but from reshaping how people relate to it. 

Purposeful Relations helps turn the AI Adoption Illusion into the AI Adoption Reality with our cutting-edge CommsTransform™ IDEA framework. 

AI Driving Licence 

Giving people an AI tool for work is like giving them a company car when they don’t know how to drive, not just a car, but a high-performance sports car.  

Purposeful Relations developed its AI Driving Licence to certify successful completion of AI training by using an online test to assess AI literacy and capability. 

The Purposeful Relations AI training programme and AI Driving Licence test can be customised and adapted to meet the requirements of individual clients.