AI as a stakeholder
GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation)
AI is a stakeholder creating answers and new information about your company. You need to understand how you are represented across AI platforms. You need to protect your reputation by actively manage how you are portrayed across AI platforms.
Purposeful Relations is one of the world’s first advisory firms with proven expertise in AI as a stakeholder and improving and defending brands and reputations in generative AI answers.
Over the last 12 months the hype about GEO (generative engine optimisation), AEO (answer engine optimisation) and GAIO (generative AI optimisation) has reached fever pitch. Gen AI search optimisation is overtaking search engine optimisation (SEO).
It is filled with snake oil from tools vendors and agencies all with similar, but contradictory messages about what matters and what you should do.
We decode the GEO/AEO hype to give you practical, essential actions to defend and improve your brand and reputation. We will work with you to update and improve your communication strategies and plans to incorporate best practices.
AI as a stakeholder
In the old world search returned information, so you needed to ensure it was your information.
In the new world AI creates information, so is one of your most important stakeholders shaping your brand and reputation.
At Purposeful Relations our advice on AI as a stakeholder cuts through the hype to identify what you really need to do.
How we help you with AI as a stakeholder
Our expert advisors will ensure your communication strategies and activities are ready for the AI age:
- Audit your AI stakeholders to measure your existing performance in AI answers.
- Analyse and audit your communication strategies and plans to ensure it works effectively for influencing AI stakeholdersanswer engine optimisation can be incorporated.
- Analyse and audit your communication activities and channels to ensure they are optimised for AI discovery and influencing.
- Develop crisis and issues management capabilities to defend your reputation in AI answers and citations.
- Create customised GEO playbooks to be used by your teams and external agencies so they are working to your brief and not trying to sell you unneeded services.
- Provide training and advice to enable your teams to understand and adapt to the new world of AI as a stakeholder.
- Measurement, analysis and tracking of brand and reputation visibility, accuracy and sentiment in AI large language models (LLMs).
- Strategic counsel to advise on changes to AI models to ensure you are always using the latest, most effective tactics and techniques.
