AI generated image of AI ethics

PRudentiaB – a chatbot about AI ethics for PR and communications

PRudentiaB was developed by Purposeful Relations to provide guidance on ethical AI use for PR, communications and corporate affairs professionals. It uses multiple sources including Purposeful Relations’ own proprietary research and advisory papers, and guidance from the UK Government Communication Service, CIPR, ICCO, PRCA, PRSA, ISBA, IPA and the Rolls-Royce Alethia Framework. It is intended to encourage thoughtful reflection and ethical decision-making in a rapidly evolving field. It cannot provide definitive answers. Only you as a human can make the decision.

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