Author: Stuart Bruce
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IAB measuring visibility in the AI era framework compared to the AMEC GEO principles and PRCA how to measure GEO guide
The IAB has just published its Measuring visibility in the AI era framework. It is the third best practice related guide for generative engine optimisation (GEO) measurement, following on from AMEC’s GEO Principles in June, and the PRCA’s Beyond Visibility: How to measure GEO guide in July. That is a lot of best practice for…
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The EU AI Act is live. Most PR and comms teams are not.
On Sunday 2 August the EU AI Act’s transparency rules became enforceable, along with the penalty regime and the authorities that will apply it. The headline that many people are reading is “Brussels delays the AI Act”. That’s only half true. The high-risk obligations are delayed, but the transparency provision isn’t. The EU has also…
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Public trust AI more than social media influencers or government
Public trust in mainstream media and AI is greater than trust in social media influencers and government according to new research. Nearly half (44%) of those polled say they trust AI, compared to the least trusted group which is social media influencers at just 24%. Traditional news outlets such as print, digital and television are…
