Category: Insight
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IAB measuring visibility in the AI era framework compared to the AMEC GEO principles and PRCA how to measure GEO guide
The IAB has just published its Measuring visibility in the AI era framework. It is the third best practice related guide for generative engine optimisation (GEO) measurement, following on from AMEC’s GEO Principles in June, and the PRCA’s Beyond Visibility: How to measure GEO guide in July. That is a lot of best practice for…
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Exploring AI and innovation in comms with Simon Baugh CBE
Earlier this month Purposeful Relations hosted an invite only executive breakfast with Simon Baugh CBE. the former CEO of the Government Communication Service. The fireside chat was kindly hosted by our client the Chartered Society of Physiotherapy (CSP) and the Community Rehab Alliance. The fireside chat with Simon and me was conducted by the CSP’s…
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The Economist uses AI to let readers explore its content
The Economist has taken an innovative step by making its annual The World Ahead available through Google’s NotebookLM. This means the 70 articles and analyses can all be analysed and dissected by readers using Google’s AI-powered research and productivity tool to learn about everything from China’s entrepreneurs, a boom in European defence companies, slimming down…
