Purposeful Technology

Technology has revolutionised the legal, finance and marketing world. Communications and public relations are playing catch-up. The Future of Corporate Communications Study 2021 reports that 70% of Chief Communication Officers say that communications technology (CommTech) is a top area of investment for the coming year and 56% say they are increasing their use of technology.

If corporate communications professionals are to succeed, they need to understand and embrace the opportunities that technology brings to transform the way they work. Technology has a myriad of uses for communications and corporate affairs professionals from saving time and money to helping them perform better and achieve more.

Purposeful Relations helps you to make sense of this complex and rapidly changing world by:

Identify technologyJustify investmentResolve conflictsChange culturesEmbrace techKeep ahead

We help you to cut through the hype and understand which technologies are the ones you need to understand, avoid or invest in. If you’re baffled by the jargon, not sure which are fads or which are the future or don’t see the relevance to your work then let us simplify it and identify what matters to you.

One of the most significant barriers to adopting new technology is being able to justify the investment and to get the CEO or C-suite to understand it is a priority. The Future of Corporate Communications 2021 study reports that 56% find it hard to explain the justification for investing in communications technology. We help you justify the investment.

Adopting new PRTech and CommTech often requires buy-in from corporate IT departments who want to retain control or retain legacy systems. Marketing or sales want to maintain sole access to tech that can benefit comms teams. Our experience of digital transformation in multiple sectors enables us to help you resolve these conflicts.

Cultural change is one of the most important aspects of digital transformation. To be successful the leadership team need to embrace change and show it isn’t simply about new tools for the team, but about a new start to fundamentally improve the organisation. Our change specialists help you navigate your way to success.

One of the biggest barriers to the successful adoption of new PRTech or CommTech is that communications teams lack enough expertise to unlock its full potential. We can help your team to modernise workflows and processes to leverage new digital tools and services. The Future of Corporate Communications Study 2021 reports that 47% say their teams struggle to adopt and leverage digital tools and analytics.

Digital transformation never ends. Let Purposeful Relations be your eyes and ears to identify new trends, tools and processes. Let us help you be the first to adopt the right technology (and avoid the duds) to ensure your public relations and corporate communications remains future proof.

Communications technology

Just some of the ways that technology is transforming public relations and communications include:

  • Proving the value of communications and public relations
  • Monitoring and measuring mainstream and social media
  • Mapping the communities and environments an organisation operates in
  • Making messaging more impactful and effective
  • Stakeholder mapping to improve understanding and predict behaviour
  • Saving time and money
  • Content creation and distribution including automated writing
  • Collaboration and workflow internally and externally
  • Employee engagement and internal communications
  • Influencer identification and performance
  • ESG – environmental, social and governance reporting and management
  • Crisis and risk management

Purposeful Relations’ technology practice is led by Tim Bailey.

Future of Corporate Communications 2021 study by Edelman.

CommTech | PRTech | MarTech

Communications technology visual of blue lasers. CommTech PRTech CommsTech MarTech

Some of the technologies that are already impacting communications and public relations that Purposeful Relations can help you understand, and use include:

  • AI – artificial intelligence
  • Metaverses
  • Collaboration and asynchronous working
  • Hybrid and remote working
  • AR / VR / MR – augmented reality, virtual reality and mixed reality
  • Blockchain
  • IoT – Internet of Things
  • Deepfakes, misinformation, disinformation and fake news
  • CRM – contact relationship management
  • SEO and Google Analytics
  • Voice and social audio
  • Video and graphics content development, distribution and amplification
  • Big data and analytics
  • Paid amplification
  • Measurement and monitoring
  • NFTs – Non-fungible tokens
  • Digital humans and bots
  • Attribution analysis and KPIs