Data and measurement 

Measurement is the most important communications discipline. 

Insight before you start. Improve as you implement. Prove your success. 

Purposeful Relations helps communications leaders deliver more effectively and make sense of an increasingly complex world with fragmented media, multiple channels and complex issues. 

We use global best practice principles to help you use data, analytics, measurement and evaluation to ensure communications makes a measurable contribution to achieving real business impact.  

Learn how to use inputs, activities, outputs, outtakes, outcomes, impact and ROI to improve the effectiveness of your communications.  

Translate confusing communications jargon and metrics into language and metrics that evidence your value to the c-suite. 

Measurement audit 

  • Analyse and audit your current communication measurement processes. 
  • Understand your strategic priorities and needs of internal stakeholders. 
  • Identify improvements to align with global best practice. 

Framework and playbook design 

  • Create custom communications measurement frameworks. 
  • Combine research-based academic theory with real-world expertise and professional practice. 
  • Benchmark against global leaders and award-winning communication measurement practices. 
  • Design PR and communication measurement playbooks to ensure team understanding and adoption. 

Training 

  • Half-day, full-day and two-day PR and communication measurement workshops including best practice from AMEC (International Association for the Measurement and Evaluation of Communication), CIPR (Chartered Institute of Public Relations) and PRCA (Public Relations and Communications Association). 
  • Custom communication measurement and evaluation training based on your custom framework and playbook.  

Dashboards and analytics 

  • Custom analytics and dashboards to enable you and your team to make real-time decisions based on hard data. 
  • Story-telling dashboards to provide colleagues, client and the c-suite with meaningful, insightful metrics to evidence the value and contribution of communications.