Exclusive new research by Purposeful Relations and 72Point provides vital information that enables PR and communications leaders to cut through the hype about GEO, AEO and influencing AI answers to identify 12 imperatives and 12 actionable insights for 2026.

The Hold the Front Page: Traditional Media’s Influence in the Age of AI white paper combines polling of 5,020 consumers into attitudes to AI, news, the media and trust with an in-depth analysis of multiple research reports.

The Impact of Generative Relations and Communications white paper cuts through the hype about AI answer optimisation to identify what you really need to know and do in 2026.

The white papers enable PR communications leaders – in-house and agencies – to understand the impact of generative AI on brands and reputation.

They provides actionable insight that need to be incorporated into communication strategies and plans for 2026.

The white papers are intended for communications leaders, PR agencies, and in-house teams seeking to understand and respond to the impact of AI on reputation and visibility. Downloading the report will provide you with a clear, evidence-based framework for planning communications in an environment shaped increasingly by AI technologies.

Find out more about how Purposeful Relations can help you with treating AI as a stakeholder and AI engine optimisation.