News and insights
News
Keep ahead of the future of public relations, communications and corporate affairs. Subscribe to the fortnightly PR Futurist for the latest news and research on AI, technology and professional practice to help you keep up, catch up and stay ahead.
Insights
Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
When asked to complete “2026 is going to be the year of….”, corporate affairs leaders most often answered AI. Despite this just a quarter have […]
Research
The Global CommTech Report 2024 is now available as a free download.
In the second year of publication the report outlines the current state of AI usage in the profession as well as what we think about and use communication technology for. There are a number of actionable insights that should be on all PR and communcation practitioners agendas for 2025.
Visit in the news to see Purposeful Relations featured in the media.
Our news and views
-
AI misuse is now the biggest threat to corporate reputation
Read more: AI misuse is now the biggest threat to corporate reputationMisusing artificial intelligence is now the top threat to corporate reputations, according to the latest global edition of the quarterly Reputation Risk Index. The risk is judged to be greater…
-
PR in the Real World podcast episode features Stuart Bruce as the guest
Read more: PR in the Real World podcast episode features Stuart Bruce as the guestStuart Bruce – co-CEO of Purposeful Relations- joined Tony Garner in the Viva studio for Viva’s PR in the Real World podcast, discussing GEP. AEO and AI as a stakeholder…
-
Stuart Bruce will be a judge for the 2026 AMEC communications measurement awards
Read more: Stuart Bruce will be a judge for the 2026 AMEC communications measurement awardsStuart Bruce, Co-CEO of Purposeful Relations, is a member of the judging panel for the 2026 AMEC Awards on 5 November at Church House Westminster, London. Stuart and the rest…
-
Stuart Bruce interviewed about the AI visibility trap on Aibl’s AI leader interview series
Read more: Stuart Bruce interviewed about the AI visibility trap on Aibl’s AI leader interview seriesAibl’s AI leader interviews are a collection of interviews with people running AI inside UK organisations, who provide expertise on how not to fall behind in the current world and…
-
Stuart Bruce to speak about AI as a stakeholder at The PRCA UK and PA Conference 2026
Read more: Stuart Bruce to speak about AI as a stakeholder at The PRCA UK and PA Conference 2026Asking what excellence actually looks like in practise, the annual PRCA UK and PA Conference will return on 16 September at One Wimpole street. With an agenda focusing on expert…
-
IAB measuring visibility in the AI era framework compared to the AMEC GEO principles and PRCA how to measure GEO guide
Read more: IAB measuring visibility in the AI era framework compared to the AMEC GEO principles and PRCA how to measure GEO guideThe IAB has just published its Measuring visibility in the AI era framework. It is the third best practice related guide for generative engine optimisation (GEO) measurement, following on from…
