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Viva PR | 22 September 2026

Stuart Bruce joined Tony Garner in the Viva studio for Viva’s PR in the Real World podcast, discussing AI as a stakeholder and why if your crisis communications plan doesn’t treat AI as a stakeholder, it’s more of a wish list rather than a plan.

Aibl | 21 August 2026

Interview with Stuart as part of the AI Leader Interviews series on how showing up in AI answers is not the same as changing behaviour, and how to improve visibility.

Yorkshire Post | 11 July 2026

Story on the Yorkshire ISA Experiment, where Stuart narrowly missed out on a win after accumulating an 18.6% rise in his picks using human reasoning and AI technicality.

BBC News | 17 July 2026

Interview with BBC News Presenter Matthew Amroliwala, discussing Andy Burnham’s approach to communications up to the Makerfield by-election.

For Immediate Release | 29 June 2026

Interview with Stuart Bruce about where and how communications and public relations teams should actually be using AI today, and what is necessary to understand about GEO, trust, and visibility with AI.

BusinessPlus | 15 May 2026

This article discusses the keynote speech presented by Stuart Bruce at the Public Relations Institute of Ireland – Why has AI become a communications stakeholder?

Image promoting vuelio's AI as a stakeholder webnar with navy text and a purple background, featuring images of host PJ Boyd and speakers Anne Gregory and Stuart Bruce

Vuelio | 23 April 2026

This article discusses the webinar hosted P-J Boyd, with guests Stuart Bruce and Anne Gregory, exploring how AI is the new communications and public relations stakeholder.

PRWeek | 4 June 2026

Opinion piece in PRWeek by Stuart Bruce on Andy Burnham’s communications ability. Stuart was Andy’s Director of Communications in his first leadership bid in 2010.

Wiztrust | 29 April 2026

Our white paper on Traditional Media’s Influence in the Age of AI and Stuart Bruce’s PRCA podcast with 72Point’s Katie Earlam are quoted in this article on earned media and generative engine optimisation (GEO).

Stuart Bruce speaking about AI at the Davos Communications Summit 2025.

Yorkshire Post | 3 April 2026

Print version of the headline is “Firms must treat AI as a stakeholder says Yorkshire PR chief” in article about Stuart Bruce speaking at the Davos Communications Summit.

Stuart Bruce speaking about AI at the Davos Communications Summit.

Growth Yorkshire | 1 April 2026

News about Stuart Bruce “a recognised authority on AI and communications strategy” speaking about AI as a stakeholder (GEO/AEO) at the Davos Communications Summit.

PRWeek | 23 February 2026

Stuart Bruce is quoted in PRWeek saying the decrease in PR recruitment is down to economic uncertainty and rising employer costs, rather than AI.

PRWeek | 9 December 2025

PRWeek cover’s the impact of the new Employment Rights Bill on the PR and comms sector. Stuart Bruce expresses concern that while well intentioned it doesn’t take into account the needs of small and medium size businesses.

PRWeek | 29 October 2025

Stuart Bruce is one of the expert panellists talking about the impact of AI search and GEO/AEU. The panel included Sarah Salter, VP Global Partnerships and AI Innovation at WPP, Jamie Brader, Commercial Director of Notified, and was moderated by PRWeek deputy editor Siobhan Holt.

In.Comms | 27 October 2025

As an ex-editor of The Sun takes the UK government’s top comms job In.Comms (PRWeek’s new sister title for in-house comms professionals) looks at if journalists are right for top comms jobs and asks Stuart Bruce for his expert opinion.

PRovoke | 23 June 2025

PRovoke asks Stuart Bruce to write his exclusive summary of the AMEC Global Summit and launch of the Barcelona Principles 4.0.

The AI Journal screen shot of Davos Comms Summit story

The AI Journal | 14 March 2025

The AI Journal covers the keynote speakers and panellists at the Davos Communications Summit, including Stuart Bruce talking about AI in PR.

PRMoment | 5 March 2025

PRMoment asks Stuart Bruce to contribute his thoughts on how PR professionals can use AI deep research.

PRovoke Media 2025 Thought Leadership review montage.

PRovoke | 27 December 2024

PRovoke founder Paul Holmes rounds up the year’s best thought leadership, including our Global CommTech Report focusing on the importance of AI in PR, communications and corporate affairs.

PRovoke | 2 December 2024

PRovoke news article on the results of the Global CommTech Report.

PRMoment | 22 November 2024

PRMoment asks Stuart Bruce to contribute his thoughts to an article on Bluesky for PR and communications.

PRWeek | 15 November 2024

Samsung’s Lindsay Landi recommends PR people follow “PR futurist Stuart Bruce and subscribe to his newseltter – he is a fantastic font of AI knowledge.”