Aibl’s AI leader interviews are a collection of interviews with people running AI inside UK organisations, who provide expertise on how not to fall behind in the current world and how AI can enhance those organisations. The most recent programme of this series is an interview with co-CEO of Purposeful Relations, Stuart Bruce.
In this interview, Stuart discusses the ‘AI visibility trap’ and how to measure AI answers beyond the ranking.
AI is upending how businesses are found and perceived, and Stuart is at the forefront of aiding them in how to find solutions to these issues and succeed in this new world, where content is synthesised and curated in order to succeed.
What you will learn:
- AI as a stakeholder: Why a model synthesising an answer is doing a journalist’s job, not a search engine’s.
- The two-way loop: How your published content and your stakeholders’ AI research feed each other continuously.
- Directional telemetry: Why no visibility tool can see real prompts or real answers, and what to do about it.
- Personas over panels: How his team builds prompts from stakeholder personas, and where focus groups still earn their place.
- Visibility is the new AVE: Why appearing in 80% of answers tells you almost nothing useful.
- Risk over ranking: The British Heart Foundation example, and why answer accuracy matters more than position.
- Train before the keys: How the Government Communication Service reached 80% to 90% adoption across 7,000 people.
Watch the other Aibl AI leader interviews here.
