Asking what excellence actually looks like in practise, the annual PRCA UK and PA Conference will return on 16 September at One Wimpole street. With an agenda focusing on expert sessions and candid debate, delegates will learn the frameworks that helped turn strong communications and public affairs into exceptional trusted communications.
Amongst the speakers is Stuart Bruce, co-CEO Purposeful Relations, who will deliver a keynote on Maintaining Excellence when AI is a stakeholder.
Stuart’s keynote presentation will explore why AI should be treated as a stakeholder, how generative engine optimisation (GEO) is emerging as a critical corporate affairs discipline, and what communications and public affairs leaders need to do now to protect influence, reputation, and trust.
Delegates will leave with:
- An understanding of why AI is becoming a critical stakeholder.
- Why many things you’ve been told about GEO are wrong.
- A proven approach to measuring and assessing AI-related reputation and influence risks.
- Practical steps to improve visibility and authority in AI-generated answers.
- Immediate actions to strengthen trust, reputation and policy influence in an AI-mediated world.
Other sessions include:
The Business Case for Communications Excellence – Adriana Curca – CBI Economics Director
From Insight to Impact: Measuring the Reputation That Drives Better Decisions – Kemi Akindele – Head of Corporate & Services – We. Communications, Sandra MacLeod – Group CEO – Echo Research, Abhi Roy -International Client Director – MPS Insights, and Fred MacLeod -Managing Director, Data & Intelligence – Barton
The Excellence Gap: Turning Public Affairs Measurement into Strategic Evidence The Excellence Gap: Turning Public Affairs Measurement into Strategic Evidence – Jennifer Sanchis – Insights & Consulting Director, CARMA
Procurement Confessions: We’ve All Got a Story… – Debbie Little – Head of Matchmaker – PRCA, Tina Fegent – Global Marketing Procurement Consultant
From Visibility to Advocacy: Turning Attention into Lasting Trust – Conrad Arnavution (moderator) – Senior Vice President, MikeWorldWide, Mark Lowe – Co-Founder, Third City, Katie Earlam – Managing Director, 72Point, Shalini Gupta – Head of Internal Communications – UKIMEA, Arup
Agency Growth Success with Sprint Partners – James Thomlinson – Founder and CEO, Sprint Partners
How to Win in an Evolving Marketing Ecosystem -Rebecca Nunneley (moderator) – Partner, AAR Group, Nicola Green – Chief Communications & Corporate Affairs Officer, Virgin Media ) 02, Andrew Bloch – Founder, Andrew Bloch & Associates, Tabita Andersson – Author of Chief Communications Officers at Work
Building the Future Workforce: Skills, Talent and the Future of Communications – Rohan Shah (moderator) – Co-Founder and Managing Director, Reuben Sinclair, Ann-Marie Blake – Co-Founder, True Communications
Book tickets here.
