Stuart Bruce, the PR Futurist and co-founder and co-CEO of Purposeful Relations, advises senior public relations, communications and corporate affairs leaders on the strategic implications of AI for reputation, performance and trust. He is internationally recognised for helping organisations adopt AI with rigour, manage AI as a stakeholder by monitoring, measuring and influencing how generative AI represents brands, and improve board-level decision-making through stronger measurement, evaluation, data and analytics.
His work focuses on three areas. AI adoption for PR, public relations, communications and corporate affairs, helping leadership teams move from experimentation to disciplined implementation. AI as a stakeholder (GEO/AEO), ensuring organisations understand and shape how AI answers affect visibility, authority and reputation. And measurement and evaluation, enabling communications leaders to show impact, improve decisions and strengthen credibility with the C-suite. He also advises on CommTech, social licence for AI and crisis communications including how AI can support crisis preparedness and response, and how generative AI can influence stakeholder understanding during a crisis.
As co-founder and co-CEO of Purposeful Relations, the AI transformation consultancy for PR and corporate affairs, Stuart combines innovation expertise with deep experience of corporate scrutiny, stakeholder risk, crisis communications and high-stakes decision-making. That gives clients advice on AI adoption and AI as a stakeholder that is both forward-looking and operationally credible, including in moments of heightened reputational risk.
He is a CIPR Chartered Fellow and one of only two people in the world to be a fellow of the Chartered Institute of Public Relations (CIPR), the Public Relations and Communications Association (PRCA) and the International Association for Measurement and Evaluation of Communication (AMEC). In 2026 he received the President’s Award at the Davos Communications Awards, recognising his contribution to the global PR and communications profession.
Stuart serves on the executive committee of the World Communication Forum Association in Davos and on the PRCA’s PR and Comms Board, where he leads its AI Working Group. He is also co-author of the PRCA AI Green Paper, Setting the Standard for Responsible AI, and previously served as a CIPR board director from 2016 to 2019.
He is a visiting lecturer at Rotterdam School of Management and Leeds Beckett University. He has delivered consultancy and executive training in more than 30 countries for more than 400 organisations across Europe, the Middle East, Africa, the USA and Asia-Pacific.
His industry leadership includes keynote speeches and panels at international forums including WCFA Davos, PRWeek PR360, ICCO Istanbul, Economic Times Mumbai and Global Alliance Nairobi. He has been an award judge for SABRE, AMEC, CIPR and PRCA Stuart leads the Global CommTech Report research partnership with PRovoke Media and is the author of a GEO/AEO white paper analysing multiple reports to identify proven best practice.
Stuart is a frequent media commentator, with appearances and coverage including the BBC, PRovoke, PRWeek, CNN, The Guardian, Al Jazeera and France 24.
His client experience includes organisations such as OECD, Nestlé, Network Rail, National Grid, Rolls-Royce, Google, the Ukrainian Prime Minister’s Office, Sage, Zurich, Siemens, Skanska, Tourism Ireland, the European Commission, the Commonwealth War Graves Commission, the Northern Housing Consortium, System Capital Management, Specsavers, the UK Cabinet Office, UK Sport, IATA, Weber Shandwick, Leo Burnett and Finsbury.
He advises organisations worldwide through consultancy, executive coaching, leadership briefings, training, keynote speaking and media commentary on AI adoption, AI as a stakeholder (GEO/AEO), measurement and evaluation, crisis communications and digital transformation for PR, public relations, communications and corporate affairs.
