Tag: GEO
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IAB measuring visibility in the AI era framework compared to the AMEC GEO principles and PRCA how to measure GEO guide
The IAB has just published its Measuring visibility in the AI era framework. It is the third best practice related guide for generative engine optimisation (GEO) measurement, following on from AMEC’s GEO Principles in June, and the PRCA’s Beyond Visibility: How to measure GEO guide in July. That is a lot of best practice for…
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AI is the new PR and comms stakeholder
I recently did a webinar for Vuelio with Professor Anne Gregory where we discussed how AI impacts public relations and communications far beyond just AI adoption in comms teams. We focused how AI is transforming how practitioners work because it is changing how information is surfaced, interpreted and acted upon. For communications leaders influencing AI…
