Purposeful Relations is a global advisory firm to improve the performance of communications, public relations, corporate affairs, and public affairs for in-house teams, agencies and consultancies.

We have three specialist practices focusing on: AI and technology; measurement, data and analytics; professional development and learning.

Our unique CommsTransform™ framework creates a custom roadmap for the safe and effective use of AI and CommTech in communications teams and PR agencies.

Purposeful AI

We use our CommsTransform™ framework to create a custom roadmap for the safe and effective use of AI and CommTech in communications teams and PR agencies.

Cut through the hype to identify and the AI for PR tools that improve performance and productivity.

We help you to develop, policies, strategy and plans for effective and ethical AI.

We provide training and support to embed the use of AI throughout your teams.

We help you develop and integrate AI tools and communication technology.

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Purposeful Measurement

Measurement is the most important communications discipline.

Insight before you start. Improvement as you implement. Proof of your success.

Purposeful Relations creates bespoke planning and measurement frameworks to use insight and performance improvement to contribute to organisational objectives.

We put data and analytics at the heart of public relations, communications and corporate affairs. 

Purposeful People

Your people are your power.

Purposeful Relations provides learning and development, training, coaching and mentoring for every aspect of public relations, communications and public affairs.

We provide high-quality personalised learning to everyone from leadership teams to new starters.